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Line length

In typography, line length is the width of a line of type, a block of typeset text. It is usually expressed in units of length, like inches or points. Line length is related to the line measure, expressed in characters per line..

A block of text or paragraph has a maximum line length that fits a determined design.
If the lines are too short then the text becomes disjointed; if they are too long, the content loses rhythm as the reader searches for the start of each line.

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Source: Wikipedia · Image: Wikimedia Commons · CC0

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