AIDA (marketing)

The AIDA marketing model was originally created by St Elmo Lewis to break down how an advert should work. However, it has been re-used by many marketers to represent the first part of the customer journey instead. However, there are other models such as the RACE model (Chaffey) which offer a more thorough representation of this.

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Source: Wikipedia · Image: Wikimedia Commons · CC BY-SA 4.0

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